Midwest Industrial Metals

A Recycling Company needed to revamp their website and expand their online brand presence - Main Event was there to help

CLIENT CASE STUDY

Midwest Industrial Metals is a scrap metal recycling company that specializes in buying, selling and recycling excess materials from industrial manufacturing and construction/demolition businesses. Based in Chicago, MIM wanted a new website that spoke to their professionalism, expertise and logistical capacity to conduct business across the entire country.

Desktop View:

Homepage redesign for Midwest Industrial Metals

MAIN EVENT STEPPED IN TO CONDUCT A COMPLETE WEBSITE OVERHAUL, INCLUDING:

REDEVELOPED WEBSITE

Redeveloped WordPress site to present MIM brand more professionally with a contemporary WP theme.

OPTIMIZED SITE PERFORMANCE

Improved SEO, Site Speed, responsiveness, and usability

CALL-TO-ACTION

Integrated Conversion Optimization Plugins such as Click-to-Dial, Live Chat, Call-to-Action buttons.

SEO OPTIMIZATION

Optimized All Pages for Title, H1, Meta and Microformats

Mobile View:
Manufacturing Page
Mobile View:
of Service Descriptions

DIGITAL LIBRARY

Compiled a Hi-Res Photo library to Use on the Website and External Business Listings.

PROFESSIONAL REPUTATION

Added Reputation Builders (Seals of Associations/Organizations)

ABOUT US

Added additional Team Information and Company Detail to Build Trust.

CONTENT CREATION

Created SEO-Rich City and State Service Area Pages to Improve Reach

THE END RESULTS

Desktop View:
Value Differentiators
Desktop View:
Unique Service Area Pages
In the first 10 months, the website averaged 10% growth in both unique visits and pageviews each month, and nearly doubled the number of leads they were receiving through their website.

Main Event has helped our business in numerous ways. We get calls from prospects in places we rarely, if ever, did before.

Steve Cadkin,
CEO Midwest Industrial Metals

MAINEVENTDIGITAL.COM

A Scrap Metal Recycling Company needed an overhaul of their digital marketing strategy and website - Main Event stepped into the ring

Prestige Distribution, Inc. specializes in  the distribution and installation of custom fixtures for commercial restrooms and building maintenance. They needed to rebuild their e-commerce business capabilities from the ground up to create new streams of revenue.

Repeat-Business Program:
Developed a system to attract construction professionals and property managers to return again & again.

A Scrap Metal Recycling Company needed an overhaul of their digital marketing strategy and website - Main Event stepped into the ring

When the Coronavirus pandemic hit the U.S. Steve Cadkin had an idea for a touchless industrial strength hand sanitizer dispenser, and Sani-Spire was born. Steve hired Main Event Digital to help them launch their new product.
With an urgency to help the company launch and scale, Main Event Digital quickly deployed a full scale marketing effort:

MAIN EVENT STEPPED IN
TO UNDERTAKE THE FOLLOWING STEPS:

Main Event extended marketing efforts to out-of-home advertisements as well

Registered Sani-Spire as an Amazon Seller, Enrolled in Brand Registry & Created A+ Content

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