Wouldn’t business be grand if you only had to pay for an ad when your customer engaged with it?
Well, business is grand, because that’s exactly what Pay-Per-Click (PPC) advertising is!
There’s certainly more to it than that, but when used effectively, PPC advertisements will find your customers, engage with them and ultimately, convert them into buyers.
Think your PPC doesn’t generate revenue? Think again.
A Google economic impact report found that companies that engage in PPC advertising see a 200% ROI.
The main reason why companies' ROI are so positively impacted is because leads generated from PPC advertising are 50 percent more likely to convert than leads arriving from Search Engine Optimization (SEO) and email marketing.
Don’t get us wrong, we love SEO and content marketing!
Each works in its own ways, and when combined with PPC advertising, you can engage with your leads at every step in the sales funnel. While it takes time for your content to rank at the top of search engines, PPC advertisements can be placed there right away.
And that’s not all.
PPC advertising is available in other channels besides search engines such as Google and Bing, as social media networks like Facebook and LinkedIn are extremely valuable in generating leads.
And best of all…
It doesn’t cost anything unless someone clicks!!!
That’s right, PPC means you’re only paying for leads that are motivated, and those are the only leads you pay for.
Prior to launching any advertisements, Main Event Digital’s (MED) team of PPC experts will work with you to decide on the objective of PPC advertisements. This means creating a Call To Action (CTA) that’s clearly definable, such as having users contact your sales team, drive traffic to your website or make a purchase.
And MED can do that on multiple channels.
When an effective search engine and social media PPC strategy is implemented, you reach clients at every point in the sales funnel, by driving awareness, informing and ultimately generating leads.
Success on multiple channels requires a skilled assessment of what your clients are looking for, and placing your advertisements right before their eyes. This is all in an effort to make your customers…
MED also collects data as we go, learning who to target, and where to find them. We optimize campaigns to make sure you get the highest Return On Advertising Spend (ROAS).
MED will create search engine advertisements with CTA’s that are centered around your client’s needs. We want your leads to know that your products and services are the solutions to their problems.
We’re able to achieve success by figuring out what your clients are searching for, and creating advertisements that speak to those topics. At MED, we focus on the two main search engines -- Google and Bing.
Google Ads is the undisputed champion of PPC advertising, and you’ve certainly seen what ads look like on the search engine platform. Your ads will be placed at the top of Google rankings, putting you in a great position to have users click.
Microsoft Ads(formerly Bing Ads) is the next most used search engine, and while it’s used far less than Google, one-third of Americans use it monthly. That’s a much less crowded field of customers, making Bing PPC ads valuable.
Think knowing which words to target isn’t important? Think again. According to a Wordlead study, two thirds of buyer-intent keywords are paid clicks.
Main Event Digital will also create social media ads with CTA’s that promote thoughtful content and drive new visitors. This can take the form of sharing market insights or case studies through video or infographics, for example, and are meant to start a conversation, spark engagement and create leads.
Some social media platforms are better than others for your industry, and MED will learn which ones are highly trafficked by customers.
Think social media PPC doesn’t generate leads? Think again. A LinkedIn study found that 84 percent of CEOs and C-suite executives are influenced in their buying decisions by social media.
Facebook is the most highly used social media platform on the planet. That’s great for advertisers as there is a giant pool of potential customers, and with Facebook’s unique targeting criteria, it’s easy to focus on a specific type of person.
Facebook Ads Manager can also produce varying types of advertisements, such as banners and posts.
LinkedIn is the best social media platform for B2B advertising. By its very nature of bringing professionals together, it’s an ideal setup for B2B companies whose customers are decision makers such as CEOs, C-suite executives and management.
YouTube ads are similar to search engine ads, in that they achieve the second highest rank in search results. MED can help you create a video advertisement that targets your customers according to their location and interests, for example.
Main Event Digital will get a fantastic ROAS on your PPC advertisements by understanding your needs, and identifying opportunities for growth while executing on our shared strategy.
Main Event Digital is a boutique Digital Marketing Agency located in the Chicagoland area. Our team is stacked with 30 experts in web design, SEO, e-commerce Strategy PPC advertising and more.
In the battle for greatness in commerce, Main Event will go to the mat to make sure your PPC strategy makes your company a champion.