Discover how MED led Power Bolt and Tool's nationwide expansion, generating a 28.5% revenue growth via e-commerce and Google Merchant Center optimization.
CLIENT CASE STUDY
Desktop View:
Region: Florida, USA Industry: Industrial and commercial tool supply Company size: $12 million in revenue annually 25 employees - 3 branches
MAIN EVENT STEPPED IN TO UNDERTAKE THE FOLLOWING STEPS:
E-Commerce
PBT had a WordPress website that was not set up for E-commerce or conversions. Their website only served to drive people into their stores and provide data and specs on the tools that their customers were using.
Product Description Pages (PDP)
- After Main Event Digital (MED) worked with PBT to create an E-commerce experience, we were faced with the challenge of having incomplete product data and content on Product Description Pages (PDP). Without the right information, PBT’s products would not qualify to be sold in Google Merchant Center.
Pricing
- PBT was also confronted with the challenge of how to properly price products online so they could stand out in a competitive landscape.
Prior to working with MED, PBT didn’t have any E-commerce experience and had no way to grow their business outside of the state of Florida.
Full E-commerce Experience
Instead of expanding their territory to another state or building another store, Power Bolt and Tool worked with MED to create a Shopify website that could take in orders from all over the United States. MED also helped PBT transfer all content and assets to their new website in a seamless process.
MAIN EVENT Innovative Solutions:
Product Description Pages (PDP) Solutions
Additionally, MED was successful in obtaining information and data on thousands of SKUs, allowing Power Bolt and Tool’s products to qualify for Google Merchant Center (and create a much better experience for users).
Repeat-Business Program:
Developed a system to attract construction professionals and property managers to return again & again.
THE END RESULTS
Lead Generation – $260k in revenue came from web-related customers, and $112k came from Shopify. Additionally, we’ve been converting many Shopify accounts into commercial accounts. The commercial accounts we’ve started far outweigh the sales from Shopify, and that’s real value.
Immediate Growth – Power Bolt and Tool’s revenue has grown 28.5% in the last 12 months.
Although there have been many things MED has delivered that have worked out well (SEO, content, development, lead generation, and UI/UX), there are two problems they solved that were essential. They gave us the ability to properly price our products online so that we could compete, and they gave us access to experts in the fields PBT needed for countless deliverables. MED has made it possible through those two solutions to compete on price nationwide, gain leads all over the country, and produce an exceptional site that is increasing the value of Power Bolt and Tool every day.
Tony King
MAINEVENTDIGITAL.COM
