Power Bolt & Tool

Location: Florida, USA
Industry: Industrial and commercial tool supply
Company size: • $12 million in revenue annually • 25 employees • 3 branches
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Discover how MED led Power Bolt and Tool's nationwide expansion, generating a 28.5% revenue growth via e-commerce and Google Merchant Center optimization.

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CLIENT CASE STUDY

Discover how MED led Power Bolt and Tool's nationwide expansion, generating a 28.5% revenue growth via e-commerce and Google Merchant Center optimization.

MAIN EVENT STEPPED IN TO UNDERTAKE THE FOLLOWING STEPS:

E-Commerce

  • PBT had a WordPress website that was not set up for E-commerce or conversions. Their website only served to drive people into their stores and provide data and specs on the tools that their customers were using.

Product Description Pages (PDP)

  • After Main Event Digital (MED) worked with PBT to create an E-commerce experience, we were faced with the challenge of having incomplete product data and content on Product Description Pages (PDP). Without the right information, PBT’s products would not qualify to be sold in Google Merchant Center.

Pricing

  • PBT was also confronted with the challenge of how to properly price products online so they could stand out in a competitive landscape. Prior to working with MED, PBT didn’t have any E-commerce experience and had no way to grow their business outside of the state of Florida.

Full E-commerce Experience

Instead of expanding their territory to another state or building another store, Power Bolt and Tool worked with MED to create a Shopify website that could take in orders from all over the United States. MED also helped PBT transfer all content and assets to their new website in a seamless process.

MAIN EVENT Innovative Solutions:

Power Bolt and Tool (PBT) was previously a commercial tool company that operated out of three brick-and-mortar stores in Central Florida. They wanted to reach customers outside of the state of Florida and they had no way to do that.

Product Description Pages (PDP) Solutions

Additionally, MED was successful in obtaining information and data on thousands of SKUs, allowing Power Bolt and Tool’s products to qualify for Google Merchant Center (and create a much better experience for users).

Repeat-Business Program:
Developed a system to attract construction professionals and property managers to return again & again.

THE END RESULTS

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Lead Generation – $260k in revenue came from web-related customers, and $112k came from Shopify. Additionally, we’ve been converting many Shopify accounts into commercial accounts. The commercial accounts we’ve started far outweigh the sales from Shopify, and that’s real value.

Immediate Growth – Power Bolt and Tool’s revenue has grown 28.5% in the last 12 months.

2023 Sphere 1 Awards - #1 Top Member by Largest % of Purchase Growth, Top 10 in the Gateway for Growth Category, and Top 10 in the Overall Score Category

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Although there have been many things MED has delivered that have worked out well (SEO, content, development, lead generation, and UI/UX), there are two problems they solved that were essential. They gave us the ability to properly price our products online so that we could compete, and they gave us access to experts in the fields PBT needed for countless deliverables. MED has made it possible through those two solutions to compete on price nationwide, gain leads all over the country, and produce an exceptional site that is increasing the value of Power Bolt and Tool every day.

Tony King
Founder of Power Bolt and Tool

MAINEVENTDIGITAL.COM

starline

Discover how MED led Power Bolt and Tool's nationwide expansion, generating a 28.5% revenue growth via e-commerce and Google Merchant Center optimization.

starline

CLIENT CASE STUDY

Power Bolt and Tool (PBT) was previously a commercial tool company that operated out of three brick-and-mortar stores in Central Florida. They wanted to reach customers outside of the state of Florida and they had no way to do that.

MAIN EVENT STEPPED IN
TO UNDERTAKE THE FOLLOWING STEPS:

E-Commerce

  • PBT had a WordPress website that was not set up for E-commerce or conversions. Their website only served to drive people into their stores and provide data and specs on the tools that their customers were using.

Product Description Pages (PDP)

  • After Main Event Digital (MED) worked with PBT to create an E-commerce experience, we were faced with the challenge of having incomplete product data and content on Product Description Pages (PDP). Without the right information, PBT’s products would not qualify to be sold in Google Merchant Center.

Pricing

  • PBT was also confronted with the challenge of how to properly price products online so they could stand out in a competitive landscape. Prior to working with MED, PBT didn’t have any E-commerce experience and had no way to grow their business outside of the state of Florida.

MAIN EVENT Innovative Solutions:

Full E-commerce Experience

Instead of expanding their territory to another state or building another store, Power Bolt and Tool worked with MED to create a Shopify website that could take in orders from all over the United States. MED also helped PBT transfer all content and assets to their new website in a seamless process.

Product Description Pages (PDP) Solutions

Additionally, MED was successful in obtaining information and data on thousands of SKUs, allowing Power Bolt and Tool’s products to qualify for Google Merchant Center (and create a much better experience for users).

Pricing Automation

MED needed to provide Power Bolt and Tool with the ability to adjust their pricing on the fly, just as their competitors do. MED provided tools that enabled PBT to not only adjust their pricing in real time, but the process was automated, and we were also able to establish minimum thresholds to maintain profitability.

THE END RESULTS

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Lead Generation – $260k in revenue came from web-related customers, and $112k came from Shopify. Additionally, we’ve been converting many Shopify accounts into commercial accounts. The commercial accounts we’ve started far outweigh the sales from Shopify, and that’s real value.

Immediate Growth – Power Bolt and Tool’s revenue has grown 28.5% in the last 12 months.

2023 Sphere 1 Awards - #1 Top Member by Largest % of Purchase Growth, Top 10 in the Gateway for Growth Category, and Top 10 in the Overall Score Category

starline

Although there have been many things MED has delivered that have worked out well (SEO, content, development, lead generation, and UI/UX), there are two problems they solved that were essential. They gave us the ability to properly price our products online so that we could compete, and they gave us access to experts in the fields PBT needed for countless deliverables. MED has made it possible through those two solutions to compete on price nationwide, gain leads all over the country, and produce an exceptional site that is increasing the value of Power Bolt and Tool every day.

Tony King
Founder of Power Bolt and Tool

MAINEVENTDIGITAL.COM

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