Main Event Digital is a Chicago-based digital marketing agency that specializes in industrial clients. Our team of SEO experts, designers and marketing strategists are schooled in the nuances of industrial marketing, and we know that
industrial is a different machine in the global marketplace. That’s why industrial suppliers trust Main Event Digital to deliver sales leads to and produce a strategy that’s different from other B2B industries.
Most industrial suppliers are starting to recognize that the integrators and engineers who are buying their products are searching for products online. A recent Forbes report titled “2021 State of Marketing to Engineers” found that technical buyers are completing more than half of the buying process online, and well before they engage a sales representative.
That means that your buyers are searching online for information about your products. This trend is only going to continue in the future, and the industrial suppliers that embrace this change in the market are better positioned to produce more sales leads in the future. Main Event Digital will help you create or optimize a user-friendly website that has manufacturers’ information on all of your hundreds of thousands or millions of SKUs.
But that’s only the beginning, since the digital space is complex, with Google algorithms controlling ad space in a constantly changing environment, and search engines that favor websites that meet certain Key Performance Indicators (KPIs).
And then there’s the added challenge of learning what your buyers are searching for and how to transition them from sales leads to customers. All of these challenges can be addressed and solved with the mix of industrial marketing strategy and technology savvy employed by Main Event Digital.
Industrial marketing embraces everything we’ve learned about digital marketing and industrial buyers. While most digital marketing companies are able to apply generic principles for B2C clients, B2B clients require a different approach, and when it comes to industrial sales, the rules are even more nuanced.
Your buyers have an extremely large amount of technical knowledge, and they don’t go searching for what they need in a willy-nilly fashion. They know what words to search with and understand technical language so well that they will know if something is made up, incorrect or just doesn't sound right.
Main Event Digital learns what your buyers are looking for and which search engines they’re using to find them. Once we learn the habits of your buyers, we tailor content to rank on search engines so that it lands in front of your prospects at the moment they are ready to buy.
It’s not an easy process, and other digital marketing companies who don’t have experience with industrial clients will struggle, but Main Event Digital knows industrial buyers and uses the right touch and the best software to help companies achieve rapid growth in their online presence and dramatically improved e-commerce sales.
Main Event Digital will use many channels to formulate a successful industrial marketing strategy for your business.
We don’t have a generic approach for every one of our clients. We implement a custom digital marketing strategy that’s specific to your industry type, such as industrial supply, electrical wholesale, chemicals, building and construction, heavy industrial machinery, aerospace, electronics, automotive manufacturing and supply, and more. Whether you’re a chemical company that needs to compete on COMIVO or an aerospace company that is just testing the waters online, we have the strategy to meet your needs.
Main Event Digital designs our sites around core KPIs, including measures of how much time visitors are spending on your website, how quickly and easily they navigate through pages and most importantly, how quickly and easily customers complete the buying process. And because 50% of internet traffic is accessed through mobile devices, we’ll make sure that your website operates just as quickly and efficiently on mobile as it does on desktop computers.
Main Event Digital will work hard to put you at the top of search engine rankings. We do this through Search Engine Optimization (SEO)—tailoring your site’s backend and front-end content to the keywords and topics that your ideal customers use to search the Internet. We then help you to create an aggressive front-end content strategy around those same key terms to will outperform similar content from your competitors.
The intent of lead generation is to bring customers to you, and because email marketing for industrial companies achieves that, it’s a vital function. Main Event Digital will use website content calls-to-action, search engine marketing campaigns, and social media campaigns to collect email addresses from your most engaged prospective customers, and then reach out to them strategically using automated emails that are tailored to their specific needs and challenges.
Not all social media channels deliver the same ROI to industrial suppliers, so Main Event Digital uses our expert knowledge of platforms like LinkedIn and Alignable to interact with current and potential customers, raise awareness about your products and brand and ultimately drive new visitors toward your website.