A Commercial Fixtures Distributor wanted to generate new revenue from a more robust e-commerce site - so they called Main Event Digital.
CLIENT CASE STUDY
Prestige Distribution, Inc. specializes in the distribution and installation of custom fixtures for commercial restrooms and building maintenance. They needed to rebuild their e-commerce business capabilities from the ground up to create new streams of revenue.
Enhanced Navigation:
Main Event enhanced website navigation with visuals to help consumers find items quickly and easily - increasing conversions.
MAIN EVENT STEPPED INTO THE RING AND:
Developed a Shopify Theme with a more e-commerce focused design
Improved the visitor experience to make it easier for customers to find products
Optimized website taxonomy to feature the most-profitable and most-popular items
Implemented images-based navigation
Improved search functions
Redesigned product catalog and product hierarchy
Integrated Shopify with
- - Google Shopping
- - Bing Shopping
- - Increased Amazon
Listings
Incentives:
Created incentive offers to attract consumers to sign up for the company newsletter; growing the email list.
MAIN EVENT DIGITAL ALSO:
Made website more responsive and improved site speed
Developed unique product content for all items
Focused on SEO and brand visibility
Included:
- - More photos
- - More product details and specs
- - Better product tagging
Added responsive Live Chat and quote forms to improve customer service and to allow the Prestige team to respond quickly
Integrated conversion
optimization tools,
including:
optimization tools,
including:
- - Abandoned Cart notifications
- - Exit Intent notifications
- - Cross-Sell/Up-Sells
- - Social Proof
- - Email nurture
campaign to keep
customers engaged
Live Chat:
Added a responsive live chat - active during business hours so customer service can answer questions in real-time.
Repeat-Business Program:
Developed a system to attract construction professionals and property managers to return again & again.
THE END RESULTS
Grew e-commerce sales by more than 1,500% after year one
Main Event Digital brings a rockstar team to the table and I highly recommend them.
Adi Klinghofer
Co-Owner / VP Prestige Distribution
MAINEVENTDIGITAL.COM
