Sani Spire

A manufacturing startup readying to launch a breakthrough design for a hand-sanitizer dispenser partnered with Main Event Digital to ensure they immediately became a market leader.

CLIENT CASE STUDY

Prestige Distribution, Inc. specializes in the distribution and installation of custom fixtures for commercial restrooms and building maintenance. They needed to rebuild their e-commerce business capabilities from the ground up to create new streams of revenue.

Sani-Spire Website:

Created an E-Commerce Website which includes a Dealer Portal & Sales Rep Locator

Main Event Stepped in to Undertake the Following Steps:

E-Commerce

Built a website on Shopify where consumers or businesses could purchase a Sani-Spire or request a quote for a custom unit
Set up an ERP system to help manage costs BOMs, inventory & orders

Product

Helped register new UPCs & trademarks
Listed their products on Amazon & Walmart marketplaces

Sales Consultation

Created a password-protected Dealer Portal where distributors can access important documents
Created a Sales Rep Incentive program where salespeople can compete for prizes

Marketing

Launched PR campaigns resulting in spots on WGN an other local news channels
Designed all sales sheets, marketing fliers, emails, and even billboards

Out of Home Billboard:

Created incentive offers to attract consumers to sign up for the company newsletter; growing the email list.

MAIN EVENT CREATED:

Made website more responsive and improved site speed

Developed unique product content for all items

Focused on SEO and brand visibility

Included:

- More photos
- More product details and specs
- Better product tagging

Added responsive Live Chat and quote forms to improve customer service and to allow the Prestige team to respond quickly

Integrated conversion
optimization tools,
including:

- Abandoned Cart notifications
- Exit Intent notifications
- Cross-Sell/Up-Sells
- Social Proof
- Email nurture
campaign to keep
customers engaged

Amazon Seller:

Repeat-Business Program:
Developed a system to attract construction professionals and property managers to return again & again.

THE END RESULTS

Main Event Digital helped Sani-Spire achieve six-figure sales within the first 6 months and set up a distribution & sales network across the country.

We chose to outsource our marketing to Main Event Digital because of their 25 years of digital marketing experience. Mike Mayer and his team guided us through every step in the process and were laser-focused on customizing a strategy to launch Sani-Spire.

Steve Cadkin

Founder of Sani-Spire

MAINEVENTDIGITAL.COM

A manufacturing startup readying to launch a breakthrough design for a hand-sanitizer dispenser partnered with Main Event Digital to ensure they immediately became a market leader.

CLIENT CASE STUDY

When the Coronavirus pandemic hit the U.S. Steve Cadkin had an idea for a touchless industrial strength hand sanitizer dispenser, and Sani-Spire was born. Steve hired Main Event Digital to help them launch their new product.

With an urgency to help the company launch and scale, Main Event Digital quickly deployed a full scale marketing effort:

MAIN EVENT STEPPED IN
TO UNDERTAKE THE FOLLOWING STEPS:

E-Commerce

Built a website on Shopify where consumers or businesses could purchase a Sani-Spire or request a quote for a custom unit
Set up an ERP system to help manage costs BOMs, inventory & orders

Product

Helped register new UPCs & trademarks
Listed their products on Amazon & Walmart marketplaces

Sales Consultation

Created a password-protected Dealer Portal where distributors can access important documents
Created a Sales Rep Incentive program where salespeople can compete for prizes

Marketing

Launched PR campaigns resulting in spots on WGN an other local news channels
Designed all sales sheets, marketing fliers, emails, and even billboards

MAIN EVENT CREATED:

Sani-Spire Website:

Created an E-Commerce Website which includes a Dealer Portal & Sales Rep Locator

Out of Home Billboard:

Main Event extended marketing efforts to out-of-home advertisements as well

Amazon Seller:

Registered Sani-Spire as an Amazon Seller, Enrolled in Brand Registry & Created A+ Content

THE END RESULTS

Main Event Digital helped Sani-Spire achieve six-figure sales within the first 6 months and set up a distribution & sales network across the country.

We chose to outsource our marketing to Main Event Digital because of their 25 years of digital marketing experience. Mike Mayer and his team guided us through every step in the process and were laser-focused on customizing a strategy to launch Sani-Spire.

Steve Cadkin

Founder of Sani-Spire

Sani Spire

CLIENT CASE STUDY

Sani-Spire Website:

Main Event Stepped in to Undertake the Following Steps:

E-Commerce

Product

Sales Consultation

Marketing

Out of Home Billboard:

MAIN EVENT CREATED:

Amazon Seller:

THE END RESULTS

Main Event Digital helped Sani-Spire achieve six-figure sales within the first 6 months and set up a distribution & sales network across the country.

We chose to outsource our marketing to Main Event Digital because of their 25 years of digital marketing experience. Mike Mayer and his team guided us through every step in the process and were laser-focused on customizing a strategy to launch Sani-Spire.

Steve Cadkin

MAINEVENTDIGITAL.COM

CLIENT CASE STUDY

MAIN EVENT STEPPED IN
TO UNDERTAKE THE FOLLOWING STEPS:

E-Commerce

Product

Sales Consultation

Marketing

MAIN EVENT CREATED:

Sani-Spire Website:

Out of Home Billboard:

Amazon Seller:

THE END RESULTS

Main Event Digital helped Sani-Spire achieve six-figure sales within the first 6 months and set up a distribution & sales network across the country.

We chose to outsource our marketing to Main Event Digital because of their 25 years of digital marketing experience. Mike Mayer and his team guided us through every step in the process and were laser-focused on customizing a strategy to launch Sani-Spire.

Steve Cadkin

MAINEVENTDIGITAL.COM

DIGITAL MARKETING AGENCY FOR WHOLESALERS,
DISTRIBUTORS & MANUFACTURERS

Address

Industrial Marketing Services

Services

Our Company

Sani Spire

CLIENT CASE STUDY

Sani-Spire Website:

Main Event Stepped in to Undertake the Following Steps:

E-Commerce

Product

Sales Consultation

Marketing

Out of Home Billboard:

MAIN EVENT CREATED:

Amazon Seller:

THE END RESULTS

Main Event Digital helped Sani-Spire achieve six-figure sales within the first 6 months and set up a distribution & sales network across the country.

We chose to outsource our marketing to Main Event Digital because of their 25 years of digital marketing experience. Mike Mayer and his team guided us through every step in the process and were laser-focused on customizing a strategy to launch Sani-Spire.

Steve Cadkin

MAINEVENTDIGITAL.COM

CLIENT CASE STUDY

MAIN EVENT STEPPED IN TO UNDERTAKE THE FOLLOWING STEPS:

E-Commerce

Product

Sales Consultation

Marketing

MAIN EVENT CREATED:

Sani-Spire Website:

Out of Home Billboard:

Amazon Seller:

THE END RESULTS

Main Event Digital helped Sani-Spire achieve six-figure sales within the first 6 months and set up a distribution & sales network across the country.

We chose to outsource our marketing to Main Event Digital because of their 25 years of digital marketing experience. Mike Mayer and his team guided us through every step in the process and were laser-focused on customizing a strategy to launch Sani-Spire.

Steve Cadkin

MAINEVENTDIGITAL.COM

DIGITAL MARKETING AGENCY FOR WHOLESALERS, DISTRIBUTORS & MANUFACTURERS

Address

Industrial Marketing Services

Services

Our Company

MAIN EVENT STEPPED IN
TO UNDERTAKE THE FOLLOWING STEPS:

DIGITAL MARKETING AGENCY FOR WHOLESALERS,
DISTRIBUTORS & MANUFACTURERS