Sani Spire

A manufacturing startup readying to launch a breakthrough design for a hand-sanitizer dispenser partnered with Main Event Digital to ensure they immediately became a market leader.

CLIENT CASE STUDY

Prestige Distribution, Inc. specializes in  the distribution and installation of custom fixtures for commercial restrooms and building maintenance. They needed to rebuild their e-commerce business capabilities from the ground up to create new streams of revenue.

Sani-Spire Website:

Created an E-Commerce Website which includes a Dealer Portal & Sales Rep Locator

Main Event Stepped in to Undertake the Following Steps:

E-Commerce

  • Built a website on Shopify where consumers or businesses could purchase a Sani-Spire or request a quote for a custom unit
  • Set up an ERP system to help manage costs BOMs, inventory & orders

Product

  • Helped register new UPCs & trademarks
  • Listed their products on Amazon & Walmart marketplaces

Sales Consultation

  • Created a password-protected Dealer Portal where distributors can access important documents
  • Created a Sales Rep Incentive program where salespeople can compete for prizes

Marketing

  • Launched PR campaigns resulting in spots on WGN an other local news channels
  • Designed all sales sheets, marketing fliers, emails, and even billboards

Out of Home Billboard:

Created incentive offers to attract consumers to sign up for the company newsletter; growing the email list.

MAIN EVENT CREATED:

Made website more responsive and improved site speed
Developed unique product content for all items
Focused on SEO and brand visibility
Included:
  • - More photos
  • - More product details and specs
  • - Better product tagging
Added responsive Live Chat and quote forms to improve customer service and to allow the Prestige team to respond quickly
Integrated conversion
optimization tools,
including:
  • - Abandoned Cart notifications
  • - Exit Intent notifications
  • - Cross-Sell/Up-Sells
  • - Social Proof
  • - Email nurture
    campaign to keep
    customers engaged

Amazon Seller:

Repeat-Business Program:
Developed a system to attract construction professionals and property managers to return again & again.

THE END RESULTS

Main Event Digital helped Sani-Spire achieve six-figure sales within the first 6 months and set up a distribution & sales network across the country.

We chose to outsource our marketing to Main Event Digital because of their 25 years of digital marketing experience. Mike Mayer and his team guided us through every step in the process and were laser-focused on customizing a strategy to launch Sani-Spire.

Steve Cadkin
Founder of Sani-Spire

MAINEVENTDIGITAL.COM

A manufacturing startup readying to launch a breakthrough design for a hand-sanitizer dispenser partnered with Main Event Digital to ensure they immediately became a market leader.

CLIENT CASE STUDY

When the Coronavirus pandemic hit the U.S. Steve Cadkin had an idea for a touchless industrial strength hand sanitizer dispenser, and Sani-Spire was born. Steve hired Main Event Digital to help them launch their new product.
With an urgency to help the company launch and scale, Main Event Digital quickly deployed a full scale marketing effort:

MAIN EVENT STEPPED IN
TO UNDERTAKE THE FOLLOWING STEPS:

E-Commerce

  • Built a website on Shopify where consumers or businesses could purchase a Sani-Spire or request a quote for a custom unit
  • Set up an ERP system to help manage costs BOMs, inventory & orders

Product

  • Helped register new UPCs & trademarks
  • Listed their products on Amazon & Walmart marketplaces

Sales Consultation

  • Created a password-protected Dealer Portal where distributors can access important documents
  • Created a Sales Rep Incentive program where salespeople can compete for prizes

Marketing

  • Launched PR campaigns resulting in spots on WGN an other local news channels
  • Designed all sales sheets, marketing fliers, emails, and even billboards

MAIN EVENT CREATED:

Sani-Spire Website:

Created an E-Commerce Website which includes a Dealer Portal & Sales Rep Locator

Out of Home Billboard:

Main Event extended marketing efforts to out-of-home advertisements as well

Amazon Seller:

Registered Sani-Spire as an Amazon Seller, Enrolled in Brand Registry & Created A+ Content

THE END RESULTS

Main Event Digital helped Sani-Spire achieve six-figure sales within the first 6 months and set up a distribution & sales network across the country.

We chose to outsource our marketing to Main Event Digital because of their 25 years of digital marketing experience. Mike Mayer and his team guided us through every step in the process and were laser-focused on customizing a strategy to launch Sani-Spire.

Steve Cadkin
Founder of Sani-Spire

MAINEVENTDIGITAL.COM

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