Setting up Google Merchant Center for Small and Medium Businesses


A Guide to Setting Up Google Merchant Center for Small and Medium-Sized Businesses

Are you looking to take your e-commerce game to the big leagues? The first step is to qualify for GoogleMerchant Center. This powerful tool can be a game-changer for small and medium-sized businesses (SMBs) looking to sell their products online. In order to start selling on Google Merchant Center, there’s a list of requirements to meet. We’ll go through the basics of using Google to sell products, how to setup your Google Merchant Center account, best practices for listing, and more in this blog.

What is Google Merchant Center?

In simple terms, GoogleMerchant Center is a platform that allows businesses to upload their product data to Google and make it available to potential customers across variousGoogle platforms, including Google Shopping, Google Search, and Google Images.Essentially, it's like setting up a virtual storefront where your products can be showcased to millions of shoppers.

The Necessary Requirements for a Google Merchant Account

To set up a Google MerchantCenter account, you'll need a few key pieces of information:

  • Basic business information(name, address, contact details)
  • Accurate product data(including product names, descriptions, prices, and images)
  • Shipping and tax information
  • A verified and claimed website that meets Google’s criteria:
  • Compliance with Google's policies: Websites must adhere to Google's policies, including those related to prohibited content, data feed specifications, and product data requirements.
  • Unique domain: Your website must have its own unique domain name (e.g., Subdomains (e.g., are generally acceptable, but they must be owned and operated by the same entity as the primary domain.
  • Secure and functioning website: Your website must be secure (HTTPS) and fully functional. Ensure that all pages load properly, and there are no errors or broken links.
  • Clear product information: Provide accurate and detailed product information, including titles, descriptions, prices, images, and availability. Ensure that your product data is up-to-date and matches the information on your website.
  • User-friendly experience: Your website should provide a positive user experience, with easy navigation, clear layout, and mobile responsiveness. Ensure that visitors can easily find and purchase products on your site.
  • Payment and shipping information: Clearly display payment options, shipping costs, and delivery times on your website.
  • Refund and return policies: Clearly communicate your refund and return policies to customers. Provide information on how returns are handled, including any restocking fees or return shipping costs.
  • Contact information: Display contact information, including a physical address, email address, and phone number, on your website.

Using Google Merchant Center Without a Website

While having a website is typically required to useGoogle Merchant Center, there are some alternative options available for businesses without a website. For example, you can use a third-party e-commerce platform or marketplace that integrates with Google Merchant Center to list and sell your products.

How to Set Up Google Merchant Center

  1. Create  a Google Merchant Center Account: Head over to the Google Merchant Center website and sign up for an account. You'll need to provide some basic information about your business and verify your website.
  2. Your Product Data: Once your account is set up, it's time to upload your product data. This includes details like product names, descriptions, prices, and images. You can upload this information manually or use a feed management tool to automate the process.
  3. Verify and Claim Your Website: To ensure that your products are displayed correctly, you'll need to verify and claim your website within Google Merchant Center. This involves adding a snippet of code to your website or verifying ownership through Google Analytics or Google Tag Manager.
  4. Set Up Shipping and Tax Information: Provide accurate shipping and     tax information to ensure that customers see the correct prices and     shipping options when they view your products on Google.

How to Use Google MerchantCenter for the Best Results

  • Optimize Your Product Data: Make sure that your product data is accurate, complete, and optimized for search. Use relevant keywords in your product titles and descriptions to improve your visibility on Google.
  • Monitor Performance: Keep an eye on your product performance within Google Merchant Center. Monitor metrics like clicks, impressions, and conversion rates to identify areas for improvement and optimize your campaigns accordingly.
  • Utilize Google Ads: Pairing Google MerchantCenter with Google Ads can help you reach a larger audience and drive more traffic to your online store. Create targeted ad campaigns based on your product data and business goals to maximize your ROI.

Is Google Merchant Center Free?

Yes, Google Merchant Center is free to use. However, keep in mind that you may incur advertising costs if you choose to run ads throughGoogle Ads to promote your products.

Is Google Merchant Center Worth It?

Absolutely! For small and medium-sized businesses, GoogleMerchant Center can be a game-changer. It provides a cost-effective way to reach millions of potential customers and drive sales online. With the right strategy and optimization, Google Merchant Center can deliver impressive results for your business.

Not sure where to start? AtMain Event Digital, we specialize in helping small and medium-sized businesses harness the power of Google Merchant Center to boost their online sales and grow their business. We’ve helped countless businesses set up their online presence and start selling withGoogle. From setting up your account to adding code snippets to your site and optimizing your product listings with high-volume keywords, we've got you covered every step of the way. Ready to take your e-commerce game to the next level? Let's chat!



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